UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Prof. Fow-Sen Choa Elected SPIE Fellow

CSEE professor Fow-Sen Choa has been selected as a Fellow of SPIE, the International Society for Optics and Photonics. SPIE Fellows are honored for their technical achievements and for their...

Posted: February 27, 2014, 6:54 PM

Meet the Staff: Greg Simmons ’04, M.P.P.

Here in the Office of Alumni Relations, we spend a lot of time telling stories about and talking with our wonderfully supportive alums. However, we’ve decided to turn the tables and take time to...

Posted: February 24, 2014, 3:00 PM

Round-Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll be...

Posted: February 21, 2014, 3:00 PM

Carlo DiClemente, Psychology, on New Books Network

New Books Network recently interviewed Carlo DiClemente, presidential research professor and professor of psychology, about his co-authored book Substance Abuse Treatment and the Stages of Change:...

Posted: February 20, 2014, 8:18 PM

Alums in the News

We are proud of our alums and their constant achievements. Three of UMBC’s alums, in particular, have made it in the news and we thought you should know! Read about Sean Scheidt, Zofie Lang, Terry...

Posted: February 20, 2014, 4:00 PM