UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Universities at Shady Grove: Information Sessions

Editor’s Note: We’re excited to share this announcement from UMBC’s Division of Professional Studies regarding upcoming virtual information sessions for graduate programs at The Universities at...

Posted: March 4, 2014, 7:47 PM

Dave Marcotte, Public Policy, on The Kojo Nnamdi Show

Monday’s winter storm forced school systems across the region to cancel school for yet another day, adding to what were already high snow day totals for many. With classroom instruction disrupted...

Posted: March 4, 2014, 6:16 PM

Round-Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll be...

Posted: February 28, 2014, 7:10 PM

Laura Hussey, Political Science, in The Herald-Mail

Earlier this month, two Washington County Republican delegates signed on as co-sponsors of a bill that could stop the National Security Agency from operating in Maryland by cutting off utility...

Posted: February 28, 2014, 6:16 PM

Roy Meyers, Political Science, in PolitiFact

A recent story published on fact-checking website PolitiFact examines a claim by the Texas Liberty PAC that a Republican congressman sponsored a bill that funded the Affordable Care Act (ACA). The...

Posted: February 28, 2014, 6:12 PM

Dr. Rick Forno discusses data breaches on WEAA

CSEE’s Dr. Rick Forno, Cybersecurity GPD and Assistant Director of the UMBC Center for Cybersecurity, was a guest on WEAA’s ‘The Marc Steiner Show’ where he joined Dr. Lisa Yeo of Loyola...

Posted: February 27, 2014, 9:36 PM

We Loved Seeing You in February!

We want to thank everyone who came out to February’s events! To see more photos, click the links below. Wondering what’s up next? Check out our event calendar. Alums at Alvin Ailey View more...

Posted: February 27, 2014, 9:05 PM