UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Tuning in to Female Bird Song

Tuning in to Female Bird Song New research in Nature Communications reveals female bird song is widespread, challenging Darwin�s conclusions. Since the days of Darwin, scientists have...

Posted: March 12, 2014, 4:00 AM

Third Annual Scholarship Luncheon

Tomorrow marks the third annual Scholarship Luncheon celebrating donors and their contribution to support our UMBC students. This yearly meet-and-greet event is a great opportunity for donors to...

Posted: March 11, 2014, 9:20 PM

Meet the Staff: Stanyell Bruce

Here in the Office of Alumni Relations, we spend a lot of time telling stories about and talking with our wonderfully supportive alums. However, we’ve decided to turn the tables and take time to...

Posted: March 11, 2014, 7:09 PM

George Derek Musgrove, History, in The Washington Post

More than 80,000 new voters in Washington, D.C. have registered since 2010, and rapid changes in the city’s demographics are being studied as experts analyze the upcoming Democratic primary in the...

Posted: March 10, 2014, 8:02 PM

New CADVC Outreach Project in the ‘Baltimore Guide’

An outreach project of the Center for Art, Design and Visual Culture, featuring “pop-up arts events” was discussed recently in the Baltimore Guide. According to Sandra Abbott, CADVC Curator of...

Posted: March 10, 2014, 5:14 PM

UMBC: Med, Red and Dead Program

Med, Red, and Dead: Exploring three seas and a new model of international study Israel is home to three of the world�s most diverse marine systems � the Mediterranean, Red and Dead Seas....

Posted: March 10, 2014, 4:00 AM

Round-Up: UMBC in the News, 3/7

One of the things that makes UMBC great is how wonderful our alumni, students, faculty and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll be...

Posted: March 8, 2014, 4:41 PM