UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Judah Ronch, Erickson School, in The Baltimore Beacon

An article published in the April 2014 edition of The Baltimore Beacon newspaper examines the current view of retirement and how it looks much different today than it has in the past. Erickson...

Posted: March 21, 2014, 4:08 PM

Robert Provine, Psychology, on BBC News Website

A new Duke University study finds that contagious yawning is linked more closely to a person’s age than their ability to empathize, and it shows a stronger link to age than tiredness or energy...

Posted: March 21, 2014, 4:06 PM

Donald Norris, Public Policy, in The Baltimore Sun

The 2014 campaign for Maryland governor is intensifying, and candidates in both parties are moving forward with proposals on taxes and spending as Election Day nears in November. Public...

Posted: March 21, 2014, 4:04 PM

Round-Up: UMBC in the News, 3/21

One of the things that makes UMBC great is how wonderful our alumni, students, faculty and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll be...

Posted: March 21, 2014, 3:11 PM

Charge to Strategic Planning Strategy Groups

The development of Our UMBC: A Strategic Plan for Advancing Excellence is founded upon a broadly inclusive process. Discussions about focus areas for planning began at the 2013 University Retreat...

Posted: March 21, 2014, 1:21 PM

Extra, Extra! Read all about it…

[Video] The latest issue of UMBC Magazine is in mailboxes now, and it’s full of great stories like these: Rooms to Grow — UMBC alumni, professors and students find new spaces and places for...

Posted: March 20, 2014, 9:05 PM

UMBC: Calm in a Storm

Calm in a Storm Graduate student Sako Narita provides disaster response in the Philippines It was the middle of the night when Sako Narita received an urgent phone call from Japan with a...

Posted: March 20, 2014, 4:00 AM

Alumni Essay: Forget The Smoking Gun, by Gus Russo ’72

Catonsville resident Gus Russo ’72, political science, is married to the mob. And to U.S. history. He is a writer and investigative reporter specializing in the shadowy netherworld of American...

Posted: March 19, 2014, 7:59 PM

Alumni Take Flight with Robo Raven III

Man has long envied the avian ability of flight. Wings offer the opportunity for flight, yes, but also for exploration and a different point of view. Now, three UMBC alumni are working to borrow...

Posted: March 17, 2014, 2:14 PM