UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Round-Up: UMBC in the News, 3/14

One of the things that makes UMBC great is how wonderful our alumni, students, faculty and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll be...

Posted: March 14, 2014, 1:30 PM

Thomas Schaller, Political Science, in The Daily Beast

An article published in the politics section of The Daily Beast on March 11 focuses on Maryland State Del. Heather Mizeur and her chances of winning the race for governor. With the Democratic...

Posted: March 12, 2014, 6:37 PM

UMBC Psychology Research Cited in TES Magazine

A study conducted by researchers at UMBC and the University of Maryland, College Park was featured in a recent Times Educational Supplement article in TES Magazine. The article, titled “To help...

Posted: March 12, 2014, 6:35 PM