UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Provine, Psychology, in Slate

An article published March 25 in the online magazine Slate examines the factors that cause humans to laugh. The story cites the work and research of Psychology Professor Robert Provine that helps...

Posted: March 28, 2014, 3:54 PM

UMBC: Honor Roll

Honor Roll Presidential Faculty and Staff Awards recognize exceptional service to UMBC. On Wednesday, April 2, 2014, UMBC will celebrate the exceptional performance, leadership and service of...

Posted: March 28, 2014, 4:00 AM

Liz Walton, Dance, in Washington Post and New York Times

Two articles — which included interviews with Liz Walton, dance –were featured in the Washington Post and New York Times last week. The pieces, focused predominately around the history, success...

Posted: March 27, 2014, 7:43 PM

Moving in Place: Jill Sisson Quinn ’97, English

The habitat in central Maryland where Jill Sisson Quinn ’97, English grew up isn’t very different from the habitat in central Wisconsin where she lives now. The birds, insects, and trees are...

Posted: March 26, 2014, 3:04 PM

George Derek Musgrove, History, in The Washington Post

A recent Washington Post column explores the possibility of District Mayor Vincent Gray being indicted on federal criminal charges while running for reelection. Gray has said he wouldn’t resign if...

Posted: March 25, 2014, 2:52 PM

Dennis Coates, Economics, on Econ Journal Watch

Economics Professor Dennis Coates was recently a guest on an Econ Journal Watch podcast discussing his research that found economists mostly frown on government subsidies for professional sports...

Posted: March 25, 2014, 2:51 PM