UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Heaven, Hell & Eisenhower: Allan Jirikowic ’77, INDS

It’s almost two weeks till Christmas, and Chief Ike’s Mambo Room in the Adams Morgan neighborhood of D.C. has hung up its stockings. There are loads of them—maybe two dozen, dangling out of...

Posted: April 3, 2014, 9:15 PM

Not Your Average Trip to the Library!

Libraries have long been a bastion of scholarly pursuits and studied silence, but the UMBC Chapter of Young Alumni (CYA) is about to change all that when it hosts the 9th Annual Wine Tasting and...

Posted: April 3, 2014, 12:54 PM

Spring and Summer Fun for Alums!

Join us this May and June for great alumni events like these:  CBLA Scholarship Jazz Brunch Sunday, May 18, 12 – 3 p.m. Join UMBC alumni for a fabulous buffet, energizing jazz and fantastic...

Posted: April 2, 2014, 6:04 PM

UMBC: Fabulous Frosh

Fabulous Frosh Two UMBC freshmen win conference Rookie of the Year honors in basketball March Madness is the ultimate hoops party � and two standout UMBC freshmen are giving the Retriever...

Posted: March 31, 2014, 4:00 AM

UMBC Reaches 10,000 Applications

The Office of Undergraduate Admissions and Orientation has reached a major milestone: receiving over 10,000 applications for the Fall 2014 entering freshmen class! This represents a 50% increase...

Posted: March 28, 2014, 4:46 PM