UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Career Q&A: Richard Byrne ’86, English

Every so often, we’ll chat with an alum about what they do and how they got there. Today we’re talking with editor Richard Byrne ‘86, English, about his career and work with the UMBC Magazine....

Posted: July 30, 2014, 4:00 PM

Student Scholarship Q&A: Kirley Silva, information systems

Every so often, we highlight the importance of student scholarships by introducing you to the very students they help to succeed. Today, we’re featuring Kirley Silva ‘15, information systems, who...

Posted: July 29, 2014, 10:00 AM

Round-Up: UMBC in the News, 7/25

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: July 25, 2014, 9:48 PM

Roy Meyers, Political Science, on MarylandReporter.com

In an op-ed published July 24 on MarylandReporter.com, Political Science Professor Roy Meyers writes about a proposed bill that would allow U.S. corporations to avoid taxes when they repatriate...

Posted: July 25, 2014, 7:17 PM

Nicole King, American Studies, in City Paper

Nicole King, an associate professor of American studies, recently published an essay as part of an ongoing series in the “City Folk” section of City Paper profiling UMBC graduate student Chanan...

Posted: July 25, 2014, 7:15 PM