UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Erle Ellis: Nature

Erle Ellis, Geography and Environmental Systems, was recently quoted in the Nature article written by Virginia Gewin, Science and politics: Hello, Governor. “Although there is little...

Posted: August 3, 2014, 8:41 PM

Meyerhoff Expansion Program: Nature Jobs

Virginia Gewin writes in Nature, about diversity in science and the problems facing minorities in science. Gewin writes that, Neil deGrasse Tyson has suggested that the low numbers of minorities...

Posted: August 3, 2014, 8:37 PM

Pres. Hrabowski Speaks at Campus Technology Conference

President Hrabowski gave the keynote address at the Campus Technology 2014 annual conference in Boston this week. The conference focuses on the use of innovative technology in higher education....

Posted: August 1, 2014, 7:47 PM

A Community of Supporters: UMBC Thanks You!

UMBC’s fiscal year ended on June 30, 2014. As we pause to reflect on accomplishments of last year, we’d like to thank the generous alumni, faculty, staff, family, and friends who make our great...

Posted: August 1, 2014, 6:45 PM

Round-Up: UMBC in the News, 8/1

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: August 1, 2014, 4:26 PM

Manil Suri, Mathematics, in India Currents

The Indian-American magazine India Currents is a monthly publication that focuses on exploring the heritage and culture of India as it exists in the United States. The magazine is published in...

Posted: August 1, 2014, 2:20 PM

Pres. Hrabowski on NPR and WYPR

President Hrabowski was a guest on both NPR’s Tell Me More and WYPR’s Midday With Dan Rodricks this Wednesday, discussing mentorship and the graduation gap in higher education. A frequent guest...

Posted: July 31, 2014, 5:55 PM