UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Robert Provine, Psychology, in New York Magazine

Can just talking and reading about bedbugs make you feel itchy? That’s a question New York Magazine set out to find the answer to in a recent post on its “Science of Us” blog. The author asked...

Posted: August 8, 2014, 4:07 PM

Round-Up: UMBC In the News 8/8

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: August 8, 2014, 2:30 PM

Estonian Excellence

There isn’t an NCAA in Estonia. No college recruiters or flashy promoters. So back in 2011, rising UMBC senior Lauri Käi had to get onto the radar of UMBC men’s and women’s swimming and diving...

Posted: August 7, 2014, 1:30 PM

Street to Stream

Street to Stream New environmental research challenges how municipalities think about development. Clarksburg, Maryland is a small, unincorporated area in northern Montgomery County. Last...

Posted: August 7, 2014, 4:00 AM

UMBC Mourns Passing of Chancellor John W. Dorsey

It is with great sadness that we announce the death of former Chancellor of UMBC, Dr. John W. Dorsey. President Freeman Hrabowski addressed the UMBC community regarding his passing: photo via The...

Posted: August 6, 2014, 8:04 PM

The Dawg Days of Search and Rescue

Every morning when Lisa Kakavas ‘94, psychology, gets ready for work, her dog Zildjian (or Z for short), inspects her outfit of choice. “[He] gets excited when I pull certain pants out,” says...

Posted: August 6, 2014, 1:00 PM