UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round-Up: UMBC in the News 8/22

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: August 22, 2014, 2:00 PM

UMBC Ranked Among World’s Top Universities

The Academic Ranking of World Universities (ARWU) has released its annual list of the top 500 universities in the world, including UMBC as one of 146 American universities recognized. The list...

Posted: August 19, 2014, 2:17 PM

Life on the Edge (With a Safety Net)

Photo by William H. Mortimer, 1973 Mary Volkman ’92, English, is a Baltimore native who writes fiction under the pen name “Margo Christie.” Her first novel, These Days: A Tale of Nostalgia on...

Posted: August 19, 2014, 1:00 PM