UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Donald Norris, Public Policy, in the Baltimore Sun

As the Maryland gubernatorial race intensifies, Public Policy Professor and Chair Donald Norris was interviewed for several articles in the Baltimore Sun providing analysis. Norris commented on...

Posted: October 24, 2014, 3:54 PM

Thomas Schaller, Political Science, in The Hill

An article published October 19 in The Hill examines several elections in the South where Democratic candidates have close ties to Bill and Hillary Clinton in states such as Arkansas and Kentucky....

Posted: October 24, 2014, 3:51 PM

George Derek Musgrove, History, in the Washington Post

An article published October 18 in the Washington Post analyzed the Washington, D.C. mayoral election and the state of the race leading up to Election Day on November 4. Council member Muriel...

Posted: October 24, 2014, 3:50 PM

Round Up: UMBC in the News, 10/24

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: October 24, 2014, 3:00 PM

UMBC: Building on Student Success

Building on Student Success UMBC launches holistic student support initiative following White House STEM education workshop on campus. Faculty researchers, administrators, and staff across...

Posted: October 23, 2014, 4:00 AM