UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Fast Lane

Thirty-eight weekends a year, John Klausmeier ’04, mechanical engineering, gets a trackside view to NASCAR’s fiercest races, carefully watching a high performance Chevrolet SS that he has tuned...

Posted: October 29, 2014, 2:30 PM

Meet the Staff: Amy Dalrymple

Here in the Office of Alumni Relations, we spend a lot of time telling stories about and talking with our wonderfully supportive alums. However, we’ve decided to turn the tables and take time to...

Posted: October 28, 2014, 3:00 PM

Ellen Handler Spitz, Honors College, Publishes New E-book

A new e-book published by Honors College Professor Ellen Handler Spitz analyzes the artwork of Belgian Surrealist artist René Magritte and takes on questions that are rarely asked when studying...

Posted: October 27, 2014, 8:52 PM

Highlights from the 2014 Alumni Awards

The long Homecoming Weekend was kicked off in a big way on Thursday, October 9, with the annual Alumni Awards Ceremony. This year, the ceremony was held in the stunning Performing Arts and...

Posted: October 27, 2014, 6:32 PM