UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

From Antarctica to the Chesapeake

In the Chesapeake Bay Quarterly, published by the Maryland Sea Grant program a recent article discusses seal level rise due to the melting of ice sheets in Greenland and Antarctica. Antarctica...

Posted: October 31, 2014, 7:06 PM

Clifford Murphy, American Studies, in the Washington Post

In a recent article published in The Conversation and The Washington Post, American Studies Lecturer Clifford Murphy wrote about his research documenting New England’s country music history and...

Posted: October 31, 2014, 5:45 PM

George Derek Musgrove, History, in the New York Times

On October 30, the New York Times published an article about the Washington, D.C. mayoral election and how changing demographics in the District could affect the race. The article notes that a...

Posted: October 31, 2014, 5:44 PM

Laura Hussey, Political Science, in the Baltimore Sun

An October 29th article in the Baltimore Sun examines how Election Day could play out in Baltimore County, a place where both candidates for governor have been holding campaign appearances in...

Posted: October 31, 2014, 5:43 PM