UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC: Student Advocate

Student Advocate Gov. O’Malley appoints Sondheim Scholar Catherine Cano as 2014�15 MHEC student commissioner. The Maryland Higher Education Commission (MHEC) sets state policies on tuition...

Posted: October 14, 2014, 4:00 AM

Calling All Retriever Believers!

We need your help! The Fall 2014 issue of UMBC Magazine will explore the history – and the future course – of UMBC Athletics. We need YOU – alumni at UMBC – to help us tell that story with photos...

Posted: October 10, 2014, 9:10 PM

Go O’s!

Baltimore has been practically giddy in the wake of the Orioles’ first round playoff win, which ushers the team into the Championship Series and one step closer to the World Series. And as the O’s...

Posted: October 10, 2014, 5:52 PM

Scott Casper, CAHSS Dean, in Talking Points Memo

On October 9, Talking Points Memo (TPM) published a story analyzing the recent controversial College Board decision to release a revised framework on the way AP U.S. history is taught. Since the...

Posted: October 10, 2014, 3:41 PM

Round Up: UMBC in the News, 10/10

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: October 10, 2014, 3:00 PM

Meet an Alum: Drew Ballantine '14

Name: Drew Ballantine ‘14, information systems Employer: Berkshire Associates Inc. submitted by Drew Ballantine Q: Where are you from originally? Glen Burnie, MD Q: What’s your favorite UMBC...

Posted: October 10, 2014, 3:00 PM