UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Provine, Psychology, in Vox and on Today.com

In an article published October 31 on Vox.com, Psychology Professor Robert Provine was quoted extensively about his research on hiccups and the evolution of behavior. He discussed how there’s...

Posted: November 6, 2014, 8:05 PM

Alums in the News: Bailey, Walker

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! photo via washingtonpost.com Baltimore’s...

Posted: November 6, 2014, 4:47 PM

Events to Be Thankful For

If April showers bring May flowers, what do May flowers bring? Pilgrims! And excellent UMBC events happening in November. photo via paragoncolumbia.prospectportal.com CYA Happy Hour Fundraiser...

Posted: November 5, 2014, 8:49 PM

The Hilltop Institute Celebrates 20 Years of Service

On October 23, The Hilltop Institute celebrated 20 years of service with “A Look Ahead: the Next 20 Years in Federal and State Health Policy,” an event featuring talks by national and regional...

Posted: November 4, 2014, 7:50 PM

UMBC: TEDxUMBC Takes Flight

TEDxUMBC Takes Flight Community voices inform and inspire UMBC through first TEDx event on campus. While staying at a hotel during a conference in 2007, Kimberly Moffitt came across a key card...

Posted: November 3, 2014, 5:00 AM

NSF Features UMBC Researcher for National Chemistry Week

Gymama Slaughter, an assistant professor of computer science and electrical engineering, was featured by the National Science Foundation, NSF, as part of National Chemistry Week for creating...

Posted: November 2, 2014, 4:32 PM

UMBC Undergraduate Research Conference a Success

UMBC held its 17th annual undergraduate research symposium on October 25. This event was open to students from outside UMBC, with participants coming from Maryland universities and colleges, as...

Posted: November 2, 2014, 4:22 PM

Round Up: UMBC in the News, 10/31

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: October 31, 2014, 8:00 PM