UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC: Fan Favorites

Fan Favorites Energized by Retriever fans, men�s soccer wins America East championship, earning NCAA bid. The UMBC men�s soccer team clinched the America East Conference championship on...

Posted: November 17, 2014, 5:00 AM

UMBC is Changing the World with a Giving Heart

UMBC students understand the importance of charitable engagement and giving back: they know that making a difference in the lives of others is what makes the world go around. That’s why we’re...

Posted: November 14, 2014, 4:08 PM

UMBC: Home Field Advantage

Home Field Advantage Energized by Retriever fans, Men�s Soccer prepares for America East championship game. On November 15, the UMBC men�s soccer team will host Hartford for the America East...

Posted: November 13, 2014, 5:00 AM

Alums in the News: Clements, Wohlheiter, Weston, and Hill

Here at UMBC, we take pride in what our alums accomplish after graduation. Take a moment to see which Retrievers have been on the move and making news! photo via clemson.edu Clemson University...

Posted: November 12, 2014, 12:18 PM

Winter Commencement Volunteers Needed

It’s time for Winter Commencement and we need your help! Planning is underway for the upcoming 2014 Winter Commencement Ceremonies and we are looking for volunteers to help with different parts...

Posted: November 11, 2014, 8:20 PM