UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Julie Rosenthal, Asian Studies, in the Baltimore Sun

An Asian Studies Food Pantry delivery at Longwood Apartments in Howard County– set up in grocery store fashion. Asian language students assist with translation at the deliveries. The Baltimore...

Posted: December 4, 2014, 5:10 PM

Dennis Coates, Economics, in Capital New York

In a recent article published in Capital New York, Economics Professor Dennis Coates discussed the economic impact of Brooklyn’s Barclays Center, home to the New Jersey Nets. The article described...

Posted: December 4, 2014, 5:08 PM

Roy Meyers, Political Science, in USA Today

Political Science Professor Roy Meyers was quoted in a recent USA Today article that analyzes a federal budget action in which the Obama administration moved nearly $4 million in health insurance...

Posted: December 4, 2014, 5:07 PM

Robert Provine, Psychology, in Mashable

“Although our laughter may be as distinctive as our speech, laughter is not infinitely variable. If we all laughed differently, we could not identify a vocalization as laughter,” said Psychology...

Posted: December 4, 2014, 5:05 PM