UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

History Rooted in the Community

UMBC alumni work to preserve and present history for broad audiences in Maryland and beyond. By Max Cole UMBC’s history department is the only one in Maryland that offers a graduate track in...

Posted: December 2, 2014, 7:53 PM

Hire Calling – Elliot Lasson ’87

Rubin Rakovsky was an in-house auditor for a multinational accounting firm, but wasn’t happy with his job. “I was just a number there,” he says. “I wanted to feel like I was part of something.”...

Posted: December 2, 2014, 7:51 PM

Grit to Greatness

UMBC Athletics Director Tim Hall Lays Out His Program for the Future of Retriever Fever Interview by Richard Byrne ’86 When Tim Hall was appointed director of athletics, physical education and...

Posted: December 2, 2014, 7:49 PM

Discovery – Fall 2014

INSPIRED CHOICE Julia M. Ross’ path to becoming the new dean of UMBC’s College of Engineering and Information Technology (COEIT) was paved by numerous achievements as a scholar and an academic...

Posted: December 2, 2014, 7:43 PM

Back Story – Fall 2014

UMBC’s growing status as a hub for cybersecurity was highlighted in October by the university’s central role in an award by the U.S. Department of Commerce – National Institute of Standards and...

Posted: December 2, 2014, 7:41 PM

At Play – Fall 2014

OUTRACING STEREOTYPES Amanda Knapp, assistant vice provost for academic standards and policy administration, is revved up about higher education. But she’s also making tracks – and noise – as a...

Posted: December 2, 2014, 7:35 PM

This #GivingTuesday, UMBC Students Need Your Help

The Thanksgiving leftovers have dwindled away and many of us have put a significant dent in our holiday shopping lists, having bustled through Black Friday, Small Business Saturday, and Cyber...

Posted: December 2, 2014, 1:00 PM

UMBC Men’s Soccer Advances in NCAA Tournament

This fall marks a historic year for the UMBC men’s soccer team as they advance to the Elite Eight in the NCAA tournament. After winning their third America East title, the Retrievers defeated Wake...

Posted: December 1, 2014, 3:43 PM

UMBC: Road Warriors

Road Warriors UMBC men�s soccer team beats the University of Louisville to advance to Elite Eight in NCAA Tournament. The UMBC men�s soccer team journeyed to play No. 13 Louisville on Sunday...

Posted: December 1, 2014, 5:00 AM