UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

John Rennie Short, Public Policy, in New York Observer

On December 10, New York Observer published an article on the “Second Gilded Age” in New York City, in which it describes recent increases in spending among the wealthiest New Yorkers. Research by...

Posted: December 12, 2014, 4:13 PM

Anne Rubin, History, on Journal of American History Podcast

The Journal of American History (JAH) produces a monthly podcast interview with an author of a JAH article or author of a book on a historical topic. Anne Rubin, an associate professor of history...

Posted: December 12, 2014, 4:11 PM

Jeffrey Davis, Political Science, in the New York Times

In the wake of the release of the U.S. Senate Intelligence Committee report on C.I.A treatment of detainees in secret prisons following the Sept. 11, 2001 attacks, Political Science Associate...

Posted: December 11, 2014, 7:20 PM

UMBC Humanities Faculty Discuss Serial in The Guardian

Serial, a spin-off show from NPR’s “This American Life,” is a podcast in which reporter Sarah Koenig reinvestigates the 1999 murder of Hae Min Lee, a Baltimore County high school student. In the...

Posted: December 11, 2014, 7:19 PM

Grit & Glory: NCAA Men’s Soccer Semifinals

The UMBC Men’s Soccer Team will travel to Cary, North Carolina, for a semifinal match in the NCAA Division I Men’s Soccer Championship against the University of Virginia on Friday, December 12, at...

Posted: December 10, 2014, 7:34 PM