UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Student Scholarship Q&A: Danielle Bouchard, social work

Every so often, we highlight the importance of student scholarships by introducing you to the very students they help to succeed. Today, we’re featuring Danielle Bouchard ‘15, social work, who is...

Posted: December 17, 2014, 2:00 PM

Career Q&A: Adam Kurtz ’09, Visual Arts- Graphic Design

Every so often, we’ll chat with an alum about what they do and how they got there. Today we’re talking with author Adam Kurtz ‘09, Visual Arts,  about his career and new book, 1 Page At A Time....

Posted: December 16, 2014, 2:20 PM

UMBC: Only Human

Only Human UMBC professors spar onstage about math, poetry and what it means to be human. In anticipation of a new semester, English professor Naomi Kessler introduces herself to mathematics...

Posted: December 15, 2014, 5:00 AM

Round Up: UMBC in the News, 12/12

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: December 12, 2014, 10:13 PM

Christopher Corbett, English, in Baltimore Style

Christopher Corbett, English, penned an article for Baltimore Style in which he explored the nuances of “naughty or nice” in the Christmas song “Santa Claus in Coming to Town.” In the article,...

Posted: December 12, 2014, 8:42 PM

UMBC Alumnae in Daily Record’s 2014 Leading Women

Erin Appel ’00, political science, Erin O’Keefe ’10 M.P.P, public policy, and Angela Scott ’99, interdisciplinary studies, are among the 2014 Leading Women Winners. Leading Women honors women age...

Posted: December 12, 2014, 6:43 PM