UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Meet the Newest Alums: Bell, Tewelde, and Lomax

UMBC is always full of hard-working people who aspire to do great things, and the class of 2014 is no exception. Today, we wanted to share with you what some of our recent graduates are planning...

Posted: December 21, 2014, 2:00 PM

Ellen Handler Spitz, Honors College, on CBC Radio

On December 19, Honors College Professor Ellen Handler Spitz participated in a discussion on CBC Radio on “The Secret Lives of Children.” The segment centered around the idea that advances in...

Posted: December 19, 2014, 7:53 PM

Roy Meyers, Political Science, on MarylandReporter.com

In a December 15 column published on MarylandReporter.com, Political Science Professor Roy Meyers shared his thoughts on why there are no easy budget fixes in Maryland. He responded to an earlier...

Posted: December 19, 2014, 7:03 PM

U.S. Secretary of Energy, Ernest Moniz, Visits UMBC

Last week the U.S. Secretary of Energy, Ernest Moniz, visited UMBC to meet with President Hrabowski, faculty and students. WBAL’s Tim Tooten covered the visit. Tooten reported that Moniz...

Posted: December 18, 2014, 6:57 PM

UMBC in Kiplinger’s Best Values List

UMBC was named a 2015 Best Value College by Kiplinger’s Personal Finance, recognized on both the Best Value Public University list and “top 300” national Best Value University list. The ranking...

Posted: December 17, 2014, 5:02 PM