UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Curtis Menyuk, CSEE, Wins Humboldt Research Award

Curtis Menyuk, computer science and electrical engineering, won the prestigiuos Humboldt Research Award. The award is granted by the Alexander von Humboldt Foundation to scholars who have made a...

Posted: April 10, 2015, 7:04 PM

Round Up: UMBC In the News 04/10

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: April 10, 2015, 3:50 PM

Robert Deluty, Graduate School, Publishes his 48th Book

Robert Deluty, associate dean of the graduate school, has published a new volume of poetry “Worthy of Consideration.” In his review, Ronald Pies writes: “Robert Deluty’s excellent new collection...

Posted: April 9, 2015, 8:28 PM

DoIT Seeks Campus Feedback Through IT User Survey

As part of its annual assessment plan, the Division of Information Technology (DoIT) encourages the campus community to complete the annual survey of information technology services. This brief...

Posted: April 9, 2015, 8:03 PM

Jean Fernandez, English, Presents at “Ten Chairs”

Jean Fernandez, English, delivered an invited talk on Reading Chairs as a panelist for the Baltimore Museum of Art’s exhibition event “Ten Chairs.” The panel consisted of a cross-disciplinary...

Posted: April 9, 2015, 7:52 PM