UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Research Forum Tackles High-Performance Computing

UMBC hosted its semi-annual Research Forum on May 1, 2015.  This semester’s forum focused on the role high-performance computing (HPC) can play in a variety of interdisciplinary applications, and...

Posted: May 18, 2015, 6:03 PM

[Photos] You Helped Us Raise $5K for Scholarships!

Thanks so much to everyone who came out to the 10th Annual Wine Tasting and Silent Auction hosted by our Chapter of Young Alumni. By attending the event, you helped us raise nearly $5,000 for...

Posted: May 18, 2015, 1:08 PM

“The Mathematics of Being Human” Reviewed in Siam News

Photo by Marlayna Demond. Ahead of a scheduled performance of “The Mathematics of Being Human” on July 29 at the BRIDGES Conference in Baltimore, the play received a positive review in Siam News....

Posted: May 15, 2015, 2:40 PM

Round Up: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: May 15, 2015, 1:10 PM

Vote on an Icon for UMBC

“UMBC: An Honors University in Maryland” continues to serve the institution well, but digital media has dramatically transformed the world of communications since the wordmark’s development in...

Posted: May 14, 2015, 8:35 PM

UMBC: Hope as a Commitment, Not a Sentiment

A Continuum of Care UMBC Center for Aging Studies researchers receive $1.4 million grant for work to enhance the well-being of older adults. There are nearly 5,000 adult day care centers in...

Posted: May 14, 2015, 6:53 PM

10th Annual Wine Tasting Event

Thank you to everyone who came out to the 10th Annual Wine Tasting and Silent Auction hosted by our Chapter of Young Alumni. By attending the event, you helped raise nearly $5,000 for student...

Posted: May 14, 2015, 12:59 PM