UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Retriever Love Week: Day 4, Part 1

We’re in the homestretch of Retriever Love Week here at the Alumni House, and we have quite a few stories left to go, so we’re making multiple posts today! Enjoy these tales of UMBC romance, and...

Posted: February 18, 2016, 7:08 PM

Send Us a Class Note!

Got good news? We want to hear it! Whether it’s a new job, family additions, interesting travels, reunions with classmates — or anything in between — submit a Class Note for the website and UMBC...

Posted: February 18, 2016, 9:20 AM

Retriever Love Week: Day 3

We’re halfway through our unofficial Valentine’s Extension Week! We’ve shared so many great stories with you already, and we have plenty more to go. We hope you’re feeling the love as much as we...

Posted: February 17, 2016, 3:09 PM

Retriever Love Week: Day 2

So many of you have found lasting love at UMBC that we decided to extend Valentine’s Day to tell your stories! Here are four more. Michael Glassman ’12, geography and environmental systems, met...

Posted: February 16, 2016, 6:41 PM

Firm Foundations

Dedicated staff members are a key element in UMBC’s rise to prominence. Every December, the UMBC community gathers together for the university’s annual Service Awards. It’s an event so large and...

Posted: February 15, 2016, 9:11 PM