UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Retriever Love Week: The Big Wedding Scene at the End

For our final Retriever Love Week 2016 post, we’d like to share a story told to us by Jen Dress, UMBC’s Assistant Director of Student Life. Jen works closely with students throughout their college...

Posted: February 21, 2016, 5:00 PM

Retriever Love Week: Day 6

Surprise, folks! We got so many responses to our call for your UMBC love stories that we’re extending Retriever Love Week 2016 EVEN FURTHER into the weekend. Feel all of the love! Stefanie...

Posted: February 20, 2016, 5:00 PM

Retriever Love Week: Day 5

Well, fellow romantic Retrievers and interested onlookers, the end is almost here…the end of Retriever Love Week 2016, that is. We hope you’ve enjoyed reading these stories as much as we’ve...

Posted: February 19, 2016, 7:44 PM

Retriever Love Week: Day 4, Part 2

And now, for the second half of today’s Retriever love stories… Mitch Case ’11, media and communication studies, met Brian Brown ’13, biochemistry and molecular biology, on the STRiVE Leadership...

Posted: February 18, 2016, 9:27 PM