UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Mock Trial advances to Opening Round Championships

Note: This story has been updated from the original February 3 version. UMBC Mock Trial has earned its second consecutive bid to the American Mock Trial Association’s Opening Round Championships...

Posted: February 29, 2016, 7:30 PM

UMBC’s Cyberdawgs win 2015 Maryland Cyber Challenge

The UMBC’s Cyberdawgs have emerged victorious from the finals of the 2015 Maryland Cyber Challenge (MCC), winning the top prize for a student team with a total of 18,979 points and outscoring the...

Posted: February 25, 2016, 10:12 PM