UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Working the Water

Melanie D. Harrison-Okoro ’11, Ph.D. environmental science, was raised outside Tuskegee, Alabama, where her family taught her to catch bass and catfish on Lake Martin. “My twin sister and I were...

Posted: February 15, 2016, 9:09 PM

Firm Foundations – Unlocking Knowledge

“What is the main reason you are here?” That’s the question Stephen Slowe asks at the end of every training session he holds with the UMBC students who work alongside him as maintenance...

Posted: February 15, 2016, 9:08 PM

Talk Up the Town

The challenges facing Baltimore City are significant – and have garnered international headlines. But listen to Tom Sadowski ’89, political science and public administration and policy, talk about...

Posted: February 15, 2016, 9:07 PM

Tales of Grit & Greatness

At Homecoming 2015, more than 300 members of the UMBC community (with alumni in the majority) gathered to kick off a more-than-year-long commemoration of the university’s 50th anniversary with an...

Posted: February 15, 2016, 9:06 PM

Firm Foundations – Taking Stock

Even in its earliest days, UMBC had a bookstore. At the university’s founding, the bookstore was the “go-to” place for the textbooks and course materials students needed to succeed. A university...

Posted: February 15, 2016, 9:04 PM

Firm Foundations – Striving for the Best

UMBC is lauded for its strength in undergraduate teaching and its ability to involve undergraduates in academic research across disciplines. But how was this culture created? Some of it was...

Posted: February 15, 2016, 9:03 PM

Firm Foundations – Resident Experts

Clolita Vitale ’75, theatre, started her influential career at UMBC as a resident assistant. The UMBC journey of Clolita Vitale ’75, theatre, eventually took her to a top leadership position at...

Posted: February 15, 2016, 9:02 PM

Power Player

Ernie Kent ’77, M.P.P. public policy, recently returned to campus to talk about her time as one the first group of 12 students enrolled in UMBC’s public policy master’s program – a group dubbed...

Posted: February 15, 2016, 9:00 PM

Firm Foundations – Kathy Sutphin

Kathy Sutphin As assistant dean for academic affairs in the College of Natural and Mathematical Sciences, Kathy Sutphin ’95, political science, has had a key role in creating, implementing...

Posted: February 15, 2016, 8:59 PM

Firm Foundations – John Martello

John Martello John Martello ’76, M.S. psychology, held a number of key positions during his lengthy and influential career at the university, including vice provost for the Division of...

Posted: February 15, 2016, 8:58 PM