UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Video: Top 5 Reasons to Catch Retriever Fever

[Video] From the bonfire and Alumni Awards, to our soccer game and annual Comedy Show featuring Trevor Noah, UMBC Homecoming is not to be missed! What are YOUR top five reasons for catching...

Posted: September 13, 2017, 6:53 PM

Video: Eclipse-Watching, UMBC Style

[Video] Along with the rest of the country, members of the UMBC community came together to try to catch a glimpse of August’s total eclipse of the sun. Although Maryland was not in the “path of...

Posted: September 13, 2017, 6:50 PM

Alumni Awards 2017: Alejandro Cremaschi ’93, Music

In the weeks leading up to the Alumni Awards Ceremony, we’ll be profiling each honoree in more detail here on our blog. Today, meet Alejandro Cremaschi ’93, music, associate professor of piano...

Posted: September 13, 2017, 1:30 PM