UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

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From UMBC News and Magazine

Timothy Nohe exhibits at Washington College

Timothy Nohe, director of the Center for Innovation, Research and Creativity in the Arts (CIRCA) and professor of visual arts, is featured in a one-person exhibition at the Kohl Gallery on the...

Posted: November 10, 2017, 9:09 PM

A Peek Behind the Curtains: Twelfth Night at UMBC

For most of us, a trip to the theatre means relaxing in a plush auditorium chair for a couple of hours while performers share their finely honed skills for our amusement. We laugh, we cry, and we...

Posted: November 3, 2017, 2:14 PM