UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

First #blackandgoldrush Giving Day a Huge Success

It is with great thanks to the UMBC community that the first UMBC Giving Day—Black and Gold Rush—was truly exceptional. We had more than 400 alumni, 240 faculty and staff, and 250 parents,...

Posted: March 2, 2018, 9:39 PM

One Million Acts of Good

It’s easy for a single person to feel helpless in the face of really big problems. That’s why UMBC students banded together this week as part of a national effort to tackle hunger. In...

Posted: March 2, 2018, 4:18 PM

March Madness comes to UMBC

The new UMBC Events Center will shine this week as the Retrievers host America East playoff games in both men’s and women’s basketball. In women’s basketball, UMBC will host UMass Lowell in a...

Posted: February 27, 2018, 2:40 PM

Taking Center Stage – Katie Kopajtic ’11, theatre

As a youngster, Katie Kopajtic ’11 became interested in the stage thanks to the “Harry Potter” films. She acted in school plays while also becoming a strong swimmer at North Harford High School....

Posted: February 22, 2018, 3:27 PM

Who Gets to be a Superhero? Representation and Comic Books

With the runaway success of Marvel’s Black Panther movie, and the Women’s Center’s upcoming Knowledge Exchange about diversity in superhero media coming up this Thursday, we thought it might be...

Posted: February 20, 2018, 9:08 PM