UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Five Reasons to

It’s always a wonderful time to be a Retriever. After all, we have grit and greatness to spare. But now is also an especially amazing moment to break out the black and gold to cheer on UMBC...

Posted: March 6, 2018, 2:18 PM

Five Reasons to

It’s always a wonderful time to be a Retriever. After all, we have grit and greatness to spare. But now is also an especially amazing moment to break out the black and gold to cheer on UMBC...

Posted: March 6, 2018, 2:18 PM

Video Q&A with Playwright Professor Susan McCully

So much goes into the making of a play. From conception to production — and all the twists and turns in between — the willingness to bend and change with the living, breathing work makes all the...

Posted: March 2, 2018, 10:12 PM