UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Passing of Founding Faculty Walter K. Sherwin

With great sadness I share with you that Dr. Walter K. Sherwin, a founding faculty member and a leader in the UMBC community, passed away on Tuesday, January 30, 2018. Dr. Sherwin taught on...

Posted: February 2, 2018, 2:48 PM

Photos: Alumni Pride in Serving Our State

UMBC’s annual night in Annapolis celebrated alumni who work every day for the public good of Marylanders. Nearly 70 percent of UMBC’s more than 70,000 alumni live in Maryland and contribute to the...

Posted: February 1, 2018, 3:14 PM

On the Road – Bay Area Alumni

UMBC’s San Francisco Bay Area alumni got together last week for drinks and a warm welcome from their East Coast Retriever friends. Dr. Anupam Joshi, Director, UMBC Center for Cybersecurity...

Posted: January 29, 2018, 6:30 PM