UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Supporting the Next Generation of Retrievers

Tristan Mountcastle, a senior majoring in political science, talks about how much his scholarship means to him. On March 14, donors and students gathered for UMBC’s the annual Endowed Scholarship...

Posted: March 16, 2018, 3:47 PM

Slice of Life: Pi Day at UMBC

Who doesn’t love a delicious piece of pie? Well, at UMBC we also love our pi, the infinite decimal 3.14 essential for so many computations (and puns). Our love is completely rational, we swear,...

Posted: March 15, 2018, 4:30 PM

How secure is your data when it’s stored in the cloud?

By Haibin Zhang, Assistant Professor of Computer Science and Electrical Engineering Header photo:SWEviL/Shutterstock.com As cloud storage becomes more common, data security is an increasing...

Posted: March 9, 2018, 7:25 PM