UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Q&A: Adam Kurtz ’09, Artist, Author, and Brand

Adam J. Kurtz ’09, visual arts, is an artist and author whose work for brands such as Urban Outfitters, Fishs Eddy, Tumblr, Penguin Random House, and Strand Bookstore (among others) offers...

Posted: April 3, 2018, 5:36 PM

Remembering Joseph Kohl ’87 and his Baltimore time capsule

“Untitled” (PP284 Box 2, Photo 2) Undated / Photo by Joseph Kohl / Courtesy of the Maryland Historical Society.  Header image: “Untitled” (PP284 Box 4, Folder 25) Undated / Photo by Joseph Kohl /...

Posted: March 23, 2018, 1:11 AM

Thank You, Retriever Nation!

This week UMBC made history as the first ever No. 16 seed team to best a No. 1 seed in an NCAA men’s basketball tournament. The Retrievers’ season ended last night in a hard-fought round two, but...

Posted: March 19, 2018, 9:22 PM