UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The next big discovery in astronomy?

Scientists probably found it years ago – but they don’t know it yet Eileen Meyer, University of Maryland, Baltimore County Earlier this year, astronomers stumbled upon a fascinating finding:...

Posted: June 14, 2018, 7:56 PM

Shining Moments – UMBC Men’s Basketball Makes History

A quick timeline of the UMBC men’s basketball team’s 2018 history-making trip to the NCAA tournament. THURSDAY, MARCH 1 Guard K.J. Maura named America East Conference Defensive Player of the...

Posted: June 8, 2018, 8:26 PM

The Shot Heard ‘Round the World

When UMBC dethroned the University of Vermont, 65 – 62, to win the America East men’s basketball champion ship on March 10, few anticipated the journey ahead. A stunning three-point shot by Jairus...

Posted: June 8, 2018, 7:34 PM

Campus Hoopla – UMBC Men’s Basketball Makes History

When the team returned from Charlotte, the UMBC community greeted them in the new Event Center with a celebration befitting their achievements. UMBC shocked the world, and we will never forget it....

Posted: June 8, 2018, 7:14 PM

Life is Tweet – UMBC Men’s Basketball Makes History

As the team captured the nation’s heart on the court, Zach Seidel ’12, M.S. ’15, captivated Twitter with his snarky-yet-respectful play-by-play of the game. And as the team found themselves the...

Posted: June 8, 2018, 6:58 PM