UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Alumni Awards 2018: Kimberly Ellison-Taylor ’93, ISM

Eli Meir Kaplan/AP Images for American Institute of Certified Public Accountants For many in the UMBC community, “success is never final” has become a familiar motto. Kimberly Ellison-Taylor ’93,...

Posted: September 19, 2018, 6:40 PM

Beyond the Loop: Adventures Off Campus

The communities surrounding UMBC are rich and full of culture and fun — as well as very accessible! From Baltimore to Catonsville, to Washington, D.C., and everywhere in between, UMBC students are...

Posted: September 19, 2018, 3:23 PM

2018 Alumni Awards: Mimi Dietrich ’70, American studies

On September 19, 1966, UMBC opened its doors to students for the first day of classes in the institution’s history. Mimi Dietrich ’70, American studies, was among those “pioneer” students,...

Posted: September 13, 2018, 4:42 PM