UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

How to conserve half the planet without going hungry

Zia Mehrabi, University of British Columbia; Erle C. Ellis, University of Maryland, Baltimore County, and Navin Ramankutty, University of British Columbia Every day there are roughly 386,000 new...

Posted: August 22, 2018, 10:49 PM

Postcards from Around the World: Study Abroad at UMBC

Imagine having the chance to put down your books and computers and hit the open road. For a growing number of UMBC students, summer study abroad offers the opportunity to explore new cultures,...

Posted: August 21, 2018, 5:41 PM

Seattle Alumni Gather for Fun, Networking

Alumni living and working in downtown Seattle gathered this month at Black Bottle for a celebration of all things #RetrieverNation. Dr. Keith Bowman, Dean of College of Engineering and Information...

Posted: August 16, 2018, 8:38 PM