UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Your vote may not count as much as you think

John Rennie Short Professor, School of Public Policy, UMBC As we enter the traditional, post-Labor Day sprint in the campaign season, voters may want to consider how much their vote really...

Posted: September 11, 2018, 8:28 PM

2018 Alumni Awards: Zainab Alkebsi ’09, political science

Growing up, Zainab Alkebsi ’09, political science, always knew she wanted to become a lawyer. The daughter of Yemeni immigrants, Alkebsi is the first in her family to attend law school, as well as...

Posted: September 11, 2018, 4:39 PM

UMBC Night at Oriole Park

More than 375 alumni and friends enjoyed a night of fun at this year’s annual UMBC Night at Oriole Park, on August 27. Guests enjoyed food in the bullpen and some snazzy UMBC-branded O’s caps —...

Posted: September 5, 2018, 7:43 PM

UMBC ushers in new academic year with largest class ever

With each new school year, UMBC welcomes Retrievers back to campus with a cherished tradition. Upon entering the arena for Convocation, faculty and staff cheer on new students with high fives,...

Posted: August 28, 2018, 9:02 PM