UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC students win top prize at Maryland Cyber Challenge

Busy teams of students clustered around laptops in a room overlooking Baltimore’s Inner Harbor on Tuesday, focused on solving as many challenges as possible during a “capture-the-flag” style...

Posted: October 11, 2018, 4:51 PM

Best in Class — Rick Wade ’85 and Meagan Wade ’13

Neither Rick Wade ‘85, nor his daughter Meagan Wade ‘13, considered a career in teaching until they each found themselves in elementary school classrooms by happenstance. Rick had intended to...

Posted: October 3, 2018, 8:34 PM

Homecoming Offers Black and Gold Fun for All

Black and gold streamers are flying across campus and pathways are covered in paw prints. That can only mean one thing: Homecoming 2018 is here. Running October 4 through 14, Homecoming is a great...

Posted: October 3, 2018, 8:09 PM