UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

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From UMBC News and Magazine

Homecoming 2018: Magic Retriever Moments

This year’s Homecoming brought Retrievers of all ages back to their alma mater. In many ways, Homecoming represented the very best of what UMBC has to offer, from reunions with lifelong friends...

Posted: October 19, 2018, 9:18 PM

Banksy and the Tradition of Destroying Art

by Preminda Jacob, Associate Professor, UMBC When the British street artist Banksy shredded his “Girl With Balloon” after it was purchased for US$1.4 million at Sotheby’s, did he know how the...

Posted: October 19, 2018, 6:18 PM