UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Trax on Wax: A Staple of Catonsville’s Music Scene

Enjoy this peek inside one of the most interesting spots in neighboring Catonsville (AKA, “Music City Maryland”), as told and photographed by UMBC editorial intern Anjali DasSarma ’21.  ...

Posted: October 31, 2018, 3:02 PM

4 Reasons Gerrymandering is Getting Worse

John Rennie Short, Professor, School of Public Policy, UMBC November’s midterm elections are some of the most eagerly awaited, closely watched and hyperpartisan for many years. But the results...

Posted: October 29, 2018, 2:18 PM

Staging Important Conversations: She Like Girls

Trying to make it through high school unscarred is difficult, but trying to balance it while discovering one’s sexuality can feel impossible. That’s the story of Kia and Marisol, who struggle to...

Posted: October 23, 2018, 10:14 PM