UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC volleyball captures 2025 America East Championship

They’re baaaack! For the fifth time in the last six seasons, UMBC volleyball has captured the America East Championship. After a comeback in five sets against Binghamton during Friday’s...

Posted: November 25, 2025, 10:55 AM

Then & Now—Going on Tour

Sarah Darby regularly gets in thousands of steps walking backwards around campus. “I have never felt more burn in my legs. It’s like you’re using muscle groups that you don’t use when you walk...

Posted: November 21, 2025, 3:56 PM

One brick at a time

Brick making is an inherently pay-it-forward process, says Marian April Glebes, M.F.A. ’09, a conceptual and mixed-media artist. In the past 10 years of her Mobile Community Brick Factory &...

Posted: November 21, 2025, 2:32 PM

Toy story—Engineering accessible play 

When we think of toys, we imagine a finished product, a remote-controlled car, a mini piano, or a glitter-filled beach ball. The internal pieces that make up the toy are only seen if the toy...

Posted: November 20, 2025, 10:48 AM

How to land the sweetest internship

Securing any internship is a huge accomplishment for a college student, but it’s even sweeter when it combines hands-on leadership training with a few tasty perks. Senior Justin Medina and...

Posted: November 13, 2025, 3:35 PM