UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Lighting the path: Jackie King’s unyielding vision

In the crisp autumn air, Jackie King laces up her running shoes, her white cane—affectionately named Amigo—tucked nearby. The UMBC alumna is training for the New York City Marathon. The effort...

Posted: October 24, 2025, 9:25 AM

Leadership Announcement

Dear UMBC Community,    Many of you likely have heard by now the news that our very own Yaakov “Jake” Weissmann ’06 has been named to a top position in Maryland Governor Wes Moore’s cabinet....

Posted: October 21, 2025, 2:26 PM

UMBC’s 2025 Homecoming hypes up the Retriever community

Another dog-tastic weekend is in the books with the conclusion of UMBC’s 2025 Homecoming celebration. Past, present, and future Retrievers enjoyed more than 40 events this year, participating in...

Posted: October 20, 2025, 4:18 PM