UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Strange Dance Partners

UMBC researchers are discovering building blocks of hand motions, aiming to improve physical therapy for humans and find better ways to program robots. They’re turning to a novel source material...

Posted: December 5, 2025, 4:55 PM

Spark exhibition glows at The Peale

UMBC’s annual collaborative art exhibition with Towson University, Spark, opened its doors this November at The Peale, Baltimore’s neighborhood museum, and has continued to delight audiences with...

Posted: December 5, 2025, 4:49 PM

Building the Fourth Wall

Theatre magic isn’t magic at all—it’s the result of months of students conceiving, designing, and constructing the theatre set under the guidance of their mentors. Throughout various stages of the...

Posted: December 5, 2025, 12:00 PM

Submersive Subversive Art

While many know that Charm City is home to the wizard of weird himself, John Waters, along with the quirky American Visionary Art Museum, poodle skirts, and flamingos galore, most probably don’t...

Posted: December 4, 2025, 2:42 PM

Renaissance Retrievers

It was polymath Leonardo da Vinci who declared, “Learning never exhausts the mind,” a credo that propelled a rebirth of education with people seeking to master art, science, and invention in...

Posted: December 4, 2025, 2:31 PM

UMBC hosts 2025 IEEE Baltimore Technical Colloquium

On November 15, more than 120 engineering and computer science professionals and students convened on the UMBC campus for the 2025 IEEE Baltimore Technical Colloquium, co-sponsored this year by...

Posted: November 25, 2025, 2:27 PM