UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Updates at Semester’s End

Dear UMBC Community,  As the fall semester draws to a close and we look forward to celebrating graduates at Commencement ceremonies tomorrow and Thursday, I write to share updates on some key...

Posted: December 16, 2025, 3:34 PM

The chase and thrill of researching erotic worlds

A couple of years ago, Jessica Floyd was enjoying delicious olive flatbreads in Opio, France, a village on the French Riviera, thanks to the hospitality of Judith Legman, who owned the olive grove...

Posted: December 15, 2025, 4:29 PM

Arts+ extravaganza hits a high note

On December 5, the campus celebrated this year’s Arts+ initiative with five concurrent events featuring UMBC students, faculty, and guest artists. In a sold out concert in Linehan Concert Hall,...

Posted: December 15, 2025, 3:23 PM

Leadership Announcement

Dear UMBC Community, I am delighted to announce the appointment of D. Paul Monteiro, Jr., as our new vice president for government relations and community affairs. Paul is an experienced...

Posted: December 11, 2025, 5:44 PM