UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The True Story of UMBC’s Mascot, True Grit

Q: What’s the real story behind True Grit? Why was a Chesapeake Bay Retriever chosen as the school’s mascot? —Zozscha Bomhardt ’93 Campus Sam was UMBC’s very first live mascot. A contest during...

Posted: March 15, 2019, 5:43 PM

Teamwork on the Court and in Class

Good luck, Retrievers! UMBC men’s basketball is officially heading to the America East championship final to defend our title. The Retrievers take on the Vermont Catamounts this Saturday, March...

Posted: March 15, 2019, 5:35 PM

Stitching Her Story

Maryland Historical Society to launch year-long display of quilts by Mimi Dietrich ’70, American studies When Mimi Dietrich sews, the corners of her mouth form a soft, confident smile as she...

Posted: March 14, 2019, 4:39 PM