UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Recent Updates to Immigration and Visa Policies

Dear Campus Community, I am writing to update you regarding four recent changes to federal immigration and visa policies. Each of these changes is summarized in bold, with details underneath,...

Posted: January 22, 2026, 5:58 PM

Good News to Start the New Year: Yvette Mozie-Ross

Dear UMBC Campus Community, Happy New Year! I am delighted to share good news about Dr. Yvette Mozie-Ross ’88, vice provost for enrollment management and planning. When I began at UMBC...

Posted: January 8, 2026, 4:01 PM

A season of change for UMBC’s Class of 2025

“As you step into the next stage of your journey—into this complex, technology-driven, and rapidly changing world—I want to challenge you to be an advocate for the irreplaceable value of human...

Posted: December 22, 2025, 1:13 PM