UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Pitch Perfect

With five no hitters under her belt, first-year pitcher Courtney Coppersmith spent the semester picking off batters and picking up accolades—including several firsts for UMBC. By Zach Seidel...

Posted: April 18, 2019, 7:12 PM

Q&A: Grollman ’07 to Speak at 2019 URCAD

Next week, UMBC’s campus will burst with the excitement of discovery as more than 250 students from across all disciplines present their work at the annual Undergraduate Research and Creative...

Posted: April 17, 2019, 2:39 PM

A Conversation About the End

March of this year marked an important month for Marylanders— it saw the passing of a bill that would have put terminally ill patients in control of their own fate. Passed through the House of...

Posted: April 11, 2019, 4:33 PM