UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

World View — Ryan Monroe, M.A. ’84, Ph.D. ’06

By Caitlin James ’01 When asked how the Peace Corps has changed in the past 35 years, Ryan Monroe, M.A. ’84, Ph.D. ’06, reflects thoughtfully. As the current director of programming and training...

Posted: September 23, 2019, 4:22 PM

What Nigerian cities can learn from the rest of the world

By John Rennie Short, professor, School of Public Policy, UMBC Africa is the world’s most rapidly urbanising region. By 2050 more than one billion people will live in cities across the...

Posted: September 16, 2019, 4:23 PM

Part-Time Novelist Wins New York Times Praise

If you saw a senior engineering student sitting on a bench on Academic Row, furiously typing away on his laptop, you might assume he was working on a lab report or a capstone presentation. If that...

Posted: September 13, 2019, 7:33 PM